{"id":29210,"date":"2022-01-02T19:45:29","date_gmt":"2022-01-02T19:45:29","guid":{"rendered":"https:\/\/alternatech.net\/?p=29210"},"modified":"2022-01-02T19:45:32","modified_gmt":"2022-01-02T19:45:32","slug":"unbelievable-ways-advertisers-use-to-make-food-look-tasty","status":"publish","type":"post","link":"https:\/\/writehorizon.com\/unbelievable-ways-advertisers-use-to-make-food-look-tasty\/","title":{"rendered":"Unbelievable Ways Advertisers Use To Make Food Look Tasty"},"content":{"rendered":"<p>Nothing looks as amazing in real life as it does in advertisements, and you&rsquo;d be surprised to know how misleading food in the media can be!\n</p><p>We collected 15 tricks photographers use to make food look fresh and appetizing.\n</p><h3>A deodorant makes fruit shiny\n<figure id='\"attachment_29213\"' aria-describedby='\"caption-attachment-29213\"' style='\"width:' class='\"wp-caption' aligncenter><img fetchpriority='\"high\"' decoding='\"async\"' class='\"size-full' wp-image-29213 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-1.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"728\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-1.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29213\"' class='\"wp-caption-text\"'>\u00a9 EAST NEWS, \u00a9 pexels.com, \u00a9 pexels.com\n<p>Fruit always shines in advertising. No special tools are required \u2013 only a deodorant spray to add shine to fruit. Some food stylists also use hairspray.\n</p><h3>Engine oil instead of maple syrup\n<figure id='\"attachment_29214\"' aria-describedby='\"caption-attachment-29214\"' style='\"width:' class='\"wp-caption' aligncenter><img decoding='\"async\"' class='\"size-full' wp-image-29214 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-2.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"705\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-2.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29214\"' class='\"wp-caption-text\"'>\u00a9 gigabiting.com\n<p>Pancakes absorb real syrup too quickly to photograph, so photographers replace it with engine oil. Another trick is to cover pancakes with a water-repellent spray that creates a protective layer.\n</p><h3>Burger patties are colored with shoe polish\n<figure id='\"attachment_29215\"' aria-describedby='\"caption-attachment-29215\"' style='\"width:' class='\"wp-caption' aligncenter><img decoding='\"async\"' class='\"size-full' wp-image-29215 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-3.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"728\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-3.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29215\"' class='\"wp-caption-text\"'>\u00a9 Wikipedia Commons, \u00a9 EAST NEWS, \u00a9 EAST NEWS\n<p>Burger patties are almost raw in advertising and are roasted for a few seconds to stay large and juicy. Photographers color them with shoe polish and create grill marks with hot skewers. Watch this video to learn other secrets of fast food advertising.\n</p><h3>Glycerin keeps seafood looking fresh\n<figure id='\"attachment_29216\"' aria-describedby='\"caption-attachment-29216\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29216 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-4.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"422\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-4.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29216\"' class='\"wp-caption-text\"'>\u00a9 tycoon \/ @DEPOSITPHOTOS.COM, \u00a9 pixabay.com\n<p>Seafood loses its presentation very quickly. To keep it looking fresh and juicy, photographers treat it with a mixture of water and glycerol.\n</p><h3>Glucose syrup for Chinese noodles\n<figure id='\"attachment_29217\"' aria-describedby='\"caption-attachment-29217\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29217 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-5.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"400\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-5.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29217\"' class='\"wp-caption-text\"'>\u00a9 confiseur.net, \u00a9 EAST NEWS\n<p>It takes a few minutes to cook noodles, but they dry quickly, so advertisers coat the dish with glucose syrup (commonly used for desserts).\n</p><h3>Cardboard inside the cake\n<figure id='\"attachment_29218\"' aria-describedby='\"caption-attachment-29218\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29218 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-6.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"553\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-6.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29218\"' class='\"wp-caption-text\"'>\u00a9 svpressa.ru\n<p>To keep cakes dry, photographers interlay them with cardboard and fasten them with toothpicks. They use the same trick in sandwich and burger advertising.\n</p><h3>Liquid soap creates foam\n<figure id='\"attachment_29219\"' aria-describedby='\"caption-attachment-29219\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29219 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-7.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"510\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-7.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29219\"' class='\"wp-caption-text\"'>\u00a9 Wikipedia Commons, \u00a9 EAST NEWS\n<p>To take a picture of milk, coffee, or beer, photographers add liquid soap. It creates a stable foam that looks natural and attractive.\n</p><h3>Mashed potatoes instead of ice cream\n<figure id='\"attachment_29220\"' aria-describedby='\"caption-attachment-29220\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29220 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-8.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"400\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-8.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29220\"' class='\"wp-caption-text\"'>\u00a9 pixabay.com, \u00a9 studioM \/ @DEPOSITPHOTOS.COM\n<p>Ice cream melts too quickly under hot studio lights. Therefore, photographers replace it with colored mashed potatoes or a paste of starch, icing sugar, corn syrup, fat, and other components. Here is an example.\n</p><h3>Shaving cream instead of whipped cream\n<figure id='\"attachment_29221\"' aria-describedby='\"caption-attachment-29221\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29221 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-9.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"393\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-9.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29221\"' class='\"wp-caption-text\"'>\u00a9 Wikipedia Commons, \u00a9 pexels.com\n<p>Unlike whipped cream, shaving cream doesn&rsquo;t melt, and this is exactly what photographers need. They just need to keep reminding the actors that the &ldquo;dessert&rdquo; isn&rsquo;t real.\n</p><h3>Plastic ice cubes\n<figure id='\"attachment_29222\"' aria-describedby='\"caption-attachment-29222\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29222 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-10.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"531\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-10.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29222\"' class='\"wp-caption-text\"'>\u00a9 amazon.com, \u00a9 EAST NEWS\n<p>Ice melts very quickly under lighting equipment, so photographers use plastic cubes in soft drinks. By the way, you can freeze the cubes and use them in real life.\n</p><h3>Glue instead of milk\n<figure id='\"attachment_29223\"' aria-describedby='\"caption-attachment-29223\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29223 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-11.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"480\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-11.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29223\"' class='\"wp-caption-text\"'>\u00a9 justataste.com\n<p>Cereal quickly soaks in milk and sinks to the bottom. If you want to photograph it, replace the milk with white glue. The cereal will remain on the surface and keep its original form.\n</p><h3>Sparkling drinks with antacids\n<figure id='\"attachment_29224\"' aria-describedby='\"caption-attachment-29224\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29224 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-12.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"495\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-12.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29224\"' class='\"wp-caption-text\"'>\u00a9 Wikipedia Commons, \u00a9 EAST NEWS\n<p>Bubbles of carbon dioxide in soft drinks disappear quickly. Therefore, photographers add heartburn antacids. The mixing of sparkling water and antacids causes a chemical reaction of neutralization, and bubbles reappear.\n</p><h3>Chicken is stuffed with paper towels\n<figure id='\"attachment_29225\"' aria-describedby='\"caption-attachment-29225\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29225 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-13.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"393\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-13.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29225\"' class='\"wp-caption-text\"'>\u00a9 EAST NEWS, \u00a9 Nitrub \/ @DEPOSITPHOTOS.COM\n<p>Chicken in advertising is never cooked on the grill. It is subjected to a minimal heat treatment and then painted. To add volume, photographers stuff it with paper towels and sew it.\n</p><h3>Sauces are prepared with wax\n<figure id='\"attachment_29226\"' aria-describedby='\"caption-attachment-29226\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29226 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-14.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"371\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty-14.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29226\"' class='\"wp-caption-text\"'>\u00a9 amazon.com, \u00a9 Shebeko \/ @DEPOSITPHOTOS.COM\n<p>To create the perfect consistency, photographers add melted wax of different colors into sauces.\n</p><h3>Steam is artificial\n<figure id='\"attachment_29212\"' aria-describedby='\"caption-attachment-29212\"' style='\"width:' class='\"wp-caption' aligncenter><img loading='\"lazy\"' decoding='\"async\"' class='\"size-full' wp-image-29212 src="%5C%22https:%5C/%5C/alternatech.net%5C/wp-content%5C/uploads%5C/2022%5C/01%5C/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty15.jpg%5C%22" alt='\"\"' width='\"728\"' height='\"699\"' srcset='\"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty15.jpg' https: sizes='\"(max-width:'><figcaption id='\"caption-attachment-29212\"' class='\"wp-caption-text\"'>\u00a9 StephenHamiltonPhoto \/ youtube.com, \u00a9 EAST NEWS\n<p>Steaming food in advertising looks so appetizing. In truth, it isn&rsquo;t even hot. Besides Photoshop, photographers have other ways to create steam:\n</p><ul>\n<li>A steamer \u2013 they pass it over the food a few times to make it &ldquo;smoke&rdquo;;\n</li><li>Cotton balls \u2013 photographers moisten them and put them into a microwave. Then they place them inside a dish, creating a few minutes of steam for the photographers;\n</li><li>A special device to simulate steam.\n\n","protected":false},"excerpt":{"rendered":"<p>Nothing looks as amazing in real life as it does in advertisements, and you&rsquo;d be surprised to know how misleading food in the media can be! We collected 15 tricks photographers use to make food look fresh and appetizing. A deodorant makes fruit shiny Fruit always shines in advertising. No special tools are required \u2013\n","protected":false},"author":1,"featured_media":29211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[46,6,31,32],"class_list":{"0":"post-29210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tie-life-style","8":"tag-life-hacks","9":"tag-life-style","10":"tag-tips","11":"tag-tricks"},"jetpack_featured_media_url":"https:\/\/writehorizon.com\/wp-content\/uploads\/2022\/01\/Unbelievable-Ways-Advertisers-Use-To-Make-Food-Look-Tasty.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/posts\/29210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/comments?post=29210"}],"version-history":[{"count":0,"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/posts\/29210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/media\/29211"}],"wp:attachment":[{"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/media?parent=29210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/categories?post=29210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/writehorizon.com\/wp-json\/wp\/v2\/tags?post=29210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}</p></li></ul></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3></figcaption></figure></h3>